Books-A-Million

Books-A-Million is the second-largest book retailer in the United States. It is a one-stop for books, toys & tech—including ebooks, movies, music & textbooks.

Books-A-Million wanted to celebrate Father’s Day 2017 with a strong call-to-action and bold typography.The resulting promotion was so successful that it ran two years in a row across all brick-and-mortar locations.